Lending Automation

ANZ deploys "game changing" Salesforce AI to power new CRM system

Source: Finextra Published: February 5, 2026 intermediate
crm customer-experience sales-optimization
Summary

ANZ bank is implementing an advanced CRM system powered by Salesforce's AI technology to improve customer outcomes and boost productivity. The 'game changing' AI capabilities are expected to enhance the bank's customer relationship management and sales processes.

ANZ is deploying agentic AI from Salesforce to supercharge a new customer relationship management plaform, improving customer outomes and boosting producitivty
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